To show the diversity of products and brand, we created an architecture and interface design for the Fashion department, with the objective of positioning a category that traditionally is not associated with mark of Walmart.com. For this, we built a clean visual identity, sophisticated and tailor the site to the mobile helping the usurer with a possibility of purchase.
We created the guide of the Fashion Walmart.com and the photo direction. Part of the guide was to create pictures photographing the products, showing informations and details to the consumer at the time of purchase.
We brought hubs that act as shortcuts for easy user navigation, allowing it to explore the diversity and product details.
Typography and Colors
We chose the family fonts Freight Display Pro to use in the titles of digital parts in conjunction with the color palette bringing sophistication in communication category.