The Main Idea
People who are used to work with CMS Platforms, face sometimes uncountable limitations. This was the situation when I was presented to Avinash plataform, used by Unilever Global. After several training days and research, in a partnership with F.biz Agency technology team, we developed a friendly and modular interfaced platform to the type of content we aimed to explore: Seda Universe.
I was the Head of Art of the project, responsible for creating the guide LATAM and all the screens on the mobile and desktop platform.
At first the platform would be implemented only at Latin America, but due its success it can be located in more than 18 countries around the world: Brazil, Italy, Indonesia, India, Grecee, Chile, Central America, Bolivia, Bangladesh, Argentina, Mexico, Paraguay, Peru, Phillippines, Thailand, Turkey, Uruguay e Vietnam.
Put People First
We created the Top Tips, an area with inspirational content for the consumers. With a dynamic, agile and good natured approach. Top Tips reflects the lifestyle of these consumers, while showing safety and property on the issues it addresses , creating more engagement with the brand.
Photography: Priscilla Gragg
Developed for all types of screes and gadgets, expanding all the content and services that Sunsilk offers curated experts who help women feel more beautiful and confident as they should be.
The pages were created with the same grid to facilited the implementation of the modules created at Avinash platform.